# Clozy brand kit 1.0.0

This kit contains the Clozy wordmark, the chat-check mark and the app icon.
The wordmark is outlined vector artwork, so no font files are required.

## Public access

- Brand page: `https://heyclozy.com/brand/`
- Machine-readable manifest: `https://heyclozy.com/brand/kit/manifest.json`
- Stable ZIP download: `https://heyclozy.com/brand/kit/clozy-brand-kit.zip`
- Individual assets: `https://heyclozy.com/brand/kit/wordmark/`,
  `https://heyclozy.com/brand/kit/icon/` and `https://heyclozy.com/brand/kit/favicon/`

Use the manifest for exact file URLs and dimensions.

## Name and accessibility

- Write the name as **Clozy**: capital C in text. The logo itself is lowercase.
- Use `alt="Clozy"` when the logo is the only accessible name for a link or image.
- Use an empty alt value when visible text beside the artwork already says Clozy.

## Palette

| Name | Hex | Use |
| --- | --- | --- |
| Forest | `#1F5A40` | Mark, icon background, buttons and links |
| Deep forest | `#123A2A` | Dark sections; the check on dark artwork |
| Night | `#0D2E21` | Dark icon background, footer |
| Sage | `#B7D4B0` | Accent text on dark surfaces |
| Mist | `#E1EADB` | Soft green fills |
| Paper | `#F7F5F0` | Page background; the mark on dark surfaces |
| Ink | `#18211C` | Text and the wordmark letters |

## Typography

- Headlines: Fraunces (600 in the logo, 500 in headings), optical size 144, WONK 0.
- Text: Instrument Sans. Labels and numbers: IBM Plex Mono.
- All three fonts are free under the SIL Open Font License.

## Usage

- Use the wordmark as the primary brand signature.
- Use the mark or the app icon for square spaces, directory listings, favicons and compact UI.
- Use `light` files on light surfaces and `dark` files on dark surfaces.
- Prefer SVG when supported. Use the PNG closest to the required display size.
- Keep the original proportions and spacing. Do not stretch, re-typeset, redraw or recolor the artwork.

## Files

- `wordmark/`: `clozy-wordmark-light` (forest mark, ink letters) and `clozy-wordmark-dark`
  (paper mark and letters), SVG and PNG at 512, 1024 and 2048 pixels wide.
- `icon/`: `clozy-icon-light` and `clozy-icon-dark` (rounded-square app icon), SVG and PNG at
  16 to 1024 pixels (including 100 and 300 for app directories); `clozy-mark-light` and `clozy-mark-dark` (the mark alone), SVG and PNG at
  256, 512 and 1024 pixels.
- `favicon/`: `favicon.svg`, 16, 32 and 48 pixel PNGs, and a 180 pixel `apple-touch-icon.png`.

PNG files keep transparency around the artwork and outside the icon corners.